There are hundreds of wine schemes out there. They all offer an attractive upfront offer to get you hooked. Where they differ is what happens after that;
To tell the scams from the schemes, wine lovers should ask 3 questions…
1. What is in it for me, after the initial offer?
At www.nakedwines.com customers who support small independent winemakers get 33% cashback. i.e. they get 33% of their wine spend refunded to their account. This is not charity on our part or a scam. It is a genuine consumer benefit, which the customer has earned. See www.nakedwines.com/angels
In contrast many of the wine “clubs” offer no such benefit. There is a big upfront offer, and that is it
2. Is there a catch?
With the majority of wine “clubs” the retailer picks the wines, so the customer has little or no choice over what they get – and when. All too often this is used as a handy way of clearing old unsalable stock (just check the vintage of the white wines and roses…there are too many 2007’s and 2006’s in there. Way past the sell-by date.)
Most annoyingly, the wine is shipped to you with little or no prior notice. Which means that the customer has to go to the hassle of sending it back again
At Naked Wines, we don’t ship any wine that has not been specifically ordered by the customer
3. Is my money safe?
With many of these schemes, customers are paying money in advance. And if the company goes up in a puff of smoke, so too does the customers money
At Naked Wines, the customers’ money is kept in a trust account (NOT with an Icelandic bank!), so that it is protected if anything happens to us.
As I said, I run Naked Wines, so you would be forgiven for thinking “he would say that wouldn’t he”. All I can say is that when my colleagues and I planned Naked Wines, one of the first things we decided was that we wanted to build a company that worked because intelligent wine drinkers would see the difference between a genuinely good deal for genuinely good wine….and the usual “50% off, plus free glasses, plus free corkscrew, plus free air to breathe” school of wine marketing.
Have we succeeded? Feedback please.